![]() In January 1963, Sarno had been a Las Vegas resident for less than two years when he launched his latest project, the Cabana Motor Hotel out in Dallas, Texas, with partners that included the actress Doris Day. ![]() The resort promoter extraordinaire had a few dress rehearsals along the way outside of Las Vegas. Over the past fifty years, Caesars Palace has left a lasting influence on how Las Vegas gambling houses are planned, built and operated.īut Sarno didn’t create Caesars out of whole cloth. ![]() Four years in the making, Caesars would permanently transform practically everyone’s image of Las Vegas from a series of aging neon-lighted roadside attractions to new higher levels of everything - themed architecture, interior design, table service, split-level hotel suites, imported Italian sculpture, colorful fountains and toga-wearing cocktail waitresses. When hotel developer Jay Sarno unwrapped his innovative Caesars Palace hotel-casino for a prolonged grand opening party on August 5, 1966, the Ancient Rome-themed resort was like no other in Las Vegas.
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